Social Media & OTT Platforms to Comply with New Information Technology Rules 2021

On 25th February, the Indian government put forth the detailed guidelines for online content for both Over The Top (OTT) and digital media platforms under the ambit of Information Technology (Intermediary Guidelines & Digital Media Ethics Code) Rules 2021.

Though some schools of thought stated that these rules revoke the freedom of expression and privacy, a country like India finds it imperative to make these digital platforms responsible towards ‘unlawful’ generated content.

The new stricter guidelines for social media and OTT intermediaries make it a mandate for platforms like WhatsApp to aid in recognizing the source or ‘originator’ of illicit or felonious content.

It also ensures setting up of grievance redressal mechanisms by the likes of Facebook, Twitter & YouTube and takes down such content or messages in a given time frame. These platforms will also assist government agencies with the investigation.

The Centre’s stricter guidelines have invited criticism that the government has adopted predatory new rules instead of soft-touch surveillance.

Under this new set of rules, prominent social media intermediaries with a user base exceeding 50 lakhs, are obligated to appoint a resident grievance officer, chief compliance officer and a nodal contact person for coordinating with law enforcement agencies.

In case the court or government asks, social media platforms are required to track the originator of unlawful messages. In case of morphed pictures or posts depicting nudity, the platforms will have to remove them within twenty-four hours of receiving a complaint.

The real challenges lie for companies like Facebook operating private chat platforms like Messenger and WhatsApp, when it comes to tracking down the first originator of messages shared in private chats.

Google’s CEO Sundar Pichai said that the company engages constructively with governments on adopting regulatory frameworks. “So, we fully expect governments rightfully to both scrutinize and adopt regulatory frameworks. Be it Europe with copyright directive or India with information regulation etc, we see it as a natural part of societies figuring out how to govern and adapt themselves in this technology-intensive world,” added Pichai.

On the other hand, complaint mechanisms and related requirements are yet to be put in place by video streaming platforms. Though email Ids for consumer complaints are listed by services like Disney+ ZEE5, MX Player and VOOT, there was no response from these services on being asked for the appointment of grievance redressal officer.

OTT and social media platforms are likely to ask for an extension from the government over the deadline for compliance with the new Information technology rules 2021.

Recent Articles

Related Stories

1 Comment

  1. Hello Administrator!

    Eric here with a quick thought about your website…

    I’m on the internet a lot and I look at a lot of business websites.

    Like yours, many of them have great content.

    But all too often, they come up short when it comes to engaging and connecting with anyone who visits.

    I get it – it’s hard. Studies show 7 out of 10 people who land on a site, abandon it in moments without leaving even a trace. You got the eyeball, but nothing else.

    Here’s a solution for you…

    Web Visitors Into Leads is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to talk with them literally while they’re still on the web looking at your site.

    CLICK HERE to try out a Live Demo with Web Visitors Into Leads now to see exactly how it works.

    It could be huge for your business – and because you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately… and contacting someone in that 5 minute window is 100 times more powerful than reaching out 30 minutes or more later.

    Plus, with text messaging you can follow up later with new offers, content links, even just follow up notes to keep the conversation going.

    Everything I’ve just described is extremely simple to implement, cost-effective, and profitable.

    CLICK HERE to discover what Web Visitors Into Leads can do for your business.

    You could be converting up to 100X more eyeballs into leads today!

    PS: Web Visitors Into Leads offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE to try Web Visitors Into Leads now.

    If you’d like to unsubscribe click here

Leave A Reply

Please enter your comment!
Please enter your name here

Stay on op - Ge the daily news in your inbox