In the last few years, India has become a trusted market for tech companies. With a large population that is young and eager to explore, India has massive potential as a consumer. But the latest developments tell a different story.
The new year in India has started with the launch of some old smartphones by leading brands like OnePlus and Samsung. OnePlus launched its latest flagship phone the One plus 9RT in India which will be available on Amazon from 16th January and in the open market from 17th January. The company has launched two models of the phone which are:
OnePlus 9RT 5G (8GB RAM + 128GB storage): Rs 42,999
OnePlus 9RT 5G (12GB RAM + 256GB storage): Rs 46,999
It has to be noted that the smartphone was launched in China in October 2021 itself
The same goes for Samsung which launched its Galaxy S21FE in India this year when it had to be launched in 2021. Most of the companies have almost entirely left the Indian market due to difficulty in attaining profits or have kept the Indian market for mid-range products.
This losing interest of the tech giants in a country like India with such a big demand may be due to the Foreign Trade Policy that the country has. Moreover, the system of import and taxation is not as efficient as it should be. This makes it harder for these companies to grab profits
Nevertheless, the Indian buyer still has many alternatives available in the market. OnePlus still has a significant presence in India. Its OnePlus 9 models are still as good as its competitors, thanks to the Octa core Snapdragon 888 processor it shares even with the latest OnePlus 9RT and OnePlus 10 devices. The differences become apparent only when one compares the display size but that comes down to personal preference. Camera and battery capacities may differ across the OnePlus models but when one considers their prices, you really are getting your money’s worth.
The Indian smartphone market is expected to record 190-200 shipments in 2022. This prediction comes even after the actions of smartphone manufacturers like OnePlus and Samsung. If the stats are anything to go by, the Indian consumer will not suffer the consequences of major manufacturers shifting their focus elsewhere.